Energy Storage Shifts from Price War to Value Race

China's energy storage sector is rebounding after a 3-year price downturn. Major players like REPT, CATL, Eve and Gotion are now operating at full capacity with order backlogs stretching for months.

Key Drivers:

Overseas orders surged 246% to 163GWh in H1 2025

Order backlogs now extend through September-October

Capacity utilization has recovered from <35% to near full operation

Market Shift:

Competition is moving from "lowest price" to "best value" as companies focus on:

Total lifecycle costs over initial price

Safety and reliability

Business model innovation

"The future belongs to innovators who balance safety, cost and business models - not low bidders," industry experts conclude.

As companies transition from product manufacturing to asset management, those mastering this balance will lead the next phase of industry growth.